@Mustland

Asst. Prof. Phorramatpanyaprat Tongprasong, Ph.D., FHEA UKPSF

July 20, 2025

OKRs vs KPIs

A comprehensive comparison between OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators), grounded in academic references. Both are vital tools in performance management, but they serve different purposes and have distinct characteristics.

In essence:

• OKRs answer: “What do we need to change or achieve that is ambitious and forward-looking?”
• KPIs answer: “How well are we doing right now in our ongoing operations?”

Many successful organizations utilize both OKRs and KPIs. OKRs can set the strategic direction and drive new initiatives, while KPIs continue to monitor the overall health and effectiveness of established operations. KPIs can also serve as the measurable “Key Results” within an OKR if the objective is to improve a specific performance indicator.

Tongprasong, P.

https://musterverse.dusit.ac.th/wisdom/mgt/KPIOKR/